Answer #10

1. What are demographics? 2. Why is population growth an important concept 13. What underlying cultural value determines most of for marketers? the status dimensions in the United States? 3. What trend(s) characterizes the occupational 14. What is meant by status crystallization? Is the structure of the United States? degree of status crystallization relatively high or 4. What trend(s) characterizes the level of education low in the United States? Explain. in the United States? 15. Briefly describe the primary characteristics of ea the United States? level of status crystallization). 6. What is meant by subjective discretionary income? 16. What is meant by the phrase class to mass and How does it affect purchases? does it relate to upward-pull? 7. What trend(s) characterizes the age distribution of 17. What ethical issues arise in marketing the American population? 18. What are the two basic approaches used 8. What is cognitive age? How is it measured? by marketers to measure social class? 9. What is an age cohort? A cohort analysis? 19. What are the advantages of multi-item ind 10. Describe each of the major generations in America. disadvantages? 11. What is a social class system? 20. Describe the Hollingshead Index of Soci 12. What is meant by the statement, "What exists is not Why is occupation weighted more heav this weighting hold in other cultures