Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Answer ALL the questions 'AYS Corporation' is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other

image text in transcribedimage text in transcribed
Answer ALL the questions 'AYS Corporation' is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store In Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022.h] Perceptual interpretation occurs because consumers have unique motives, interests, and experiences. Howr people interpret often reveals a lot about themselves. In the above scenario mentioned, describe in vour own words the perceived 'rst impression' of the brand that Bangladeshi consumers will be interpreting. [3) Consumers perceive the qualitv of a product by intrinsic and extrinsic cues. Explain with examples relating to the mentioned products of AYE corporation, what might be the scenario in both the cases for Bangladeshi consumers. [51 Describe 4 different types of perceived risks for Bangladeshi consumers associated with the purchase of products from AYE corporations. Elaborate each of them with examples. [8]

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Foundations of Marketing

Authors: William M. Pride, O. C. Ferrell

3rd Edition

618973370, 547154569, 9780618973378, 978-0547154565

More Books

Students also viewed these Marketing questions