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stion 41 Disney is known worldwide as an entertainment powerhouse. However the world of personal entertainment has ret wered been widely impacted by the pandemic and has caused executives at Disney to make several difficult decisions with regards to the recent movies. ked out of In many case, such as with the Marvel Cinematic Universe [MCU) movies such as Black Widow and Thor. Love and Flag Thunder have had their release dates pushed back several months. In other cases Disney used their online eslion streaming service, Disney+, to release new movies straight to home audiences, such is the case with their new release Mulan This has not been taken well by everyone in the industry. With cinemas across the U.Know continuing to reopen and welcome back their customers. the decision by Walt Disney Studios yesterday to put Mulan' on their Disney+ service and not into cinemas will be seen by many as hugely disappointing and mistimed," Phil Clapp, chief executive at the U.K. Cinema Association, said. In Chapter 2 (page 33), we discussed the variety of market factors that influence the market environment In reviewing the situation above, what two (2) market factors do you believe have the most influence on the businesses market environment? Why do you believe this is the case? (6 marks) For each factor, identify which authoritative source would you anticipate to find further information about trends that are influencing the market environment. (4 marks) Finally, as a marketer, what opportunity or threat would you priorize as being the greatest based on the environmental factors you identified above? Why