Question
Targeting strategies Royal Enfield targets bikers who belong to the age group of 25-45. The brand is closely associated with masculinity, power, and adventure. You
Targeting strategies
Royal Enfield targets bikers who belong to the age group of 25-45. The brand is closely associated with masculinity, power, and adventure. You can see this displayed in the following ad.
https://youtu.be/Oc0-Ndu_rzI
Which targeting strategy is Royal Enfield following in this ad for the'Himalayan'? (While answering this question, please ignore other products that the company offers.)
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
