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Answer the following questions:- 1. What are the marketing implications of this situation? 2. Evaluate the concept of peer review. What are its strengths and

Answer the following questions:-

1. What are the marketing implications of this situation?

2. Evaluate the concept of peer review. What are its strengths and weaknesses? What type of environment is required to make it work well?

3. Review the evidence. Do you believe the testimony presented?

4. What decision would you make and why?

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