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Based on the sustainability theme and commitment levels required, how does all of this provide advantages for marketing, as well as challenges? What are the
Based on the sustainability theme and commitment levels required, how does all of this provide advantages for marketing, as well as challenges? What are the differences in B to B vs B to C marketing? Since the concept of sustainability is so prevalent today, what are some "digital" marketing practices that might be applied to deploy and manage this type of campaign? Further thoughts?
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