Answer the following questions:

1. What are two instances when you might conduct key word research?

A) When developing a search engine optimization strategy.

B)When developing a paid search marketing strategy.

C) Neither 1 or 2.

D)Both 1 and 2.

2. This online advertising strategy allows you to promote your product to customers who have already visited your website or searched for your product.

A) Follow up targeting

B) retargeting

C) follow up marketing

D) response targeting

3. This term is the average percentage of potential customers who will click on a display ad.

A) click through rate

B) estimated click percentage

C) average completion

D) completion rate

4. Google Analytics is the only available third-partyanalytics tracking software.

TRUE OR FALSE