Question
Answer the following questions about American Express: 1. Corporate business structure and performance: business and subsidiaries (BCG matrix required). 2. Marketing environment: market conditions and
Answer the following questions about American Express:
1. Corporate business structure and performance: business and subsidiaries (BCG matrix required).
2. Marketing environment: market conditions and competitors.
3. Pricing strategy: Comparison of price/quality with competitor's products.
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Safety Health And Environmental Auditing A Practical Guide
Authors: Simon Watson Pain
1st Edition
1439829470, 978-1439829479
