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answer the following questions. Advertisers use tangible cues to advertise the intangible benefits of using a specific service. For example, you may work for an

answer the following questions. Advertisers use tangible cues to advertise the intangible benefits of using a specific service. For example, you may work for an ad agency for an upscale, exclusive spa resort. The benefits that the spa offers to clients are relaxation, self-indulgence, and social interaction. These benefits however, are fairly intangible and could be difficult to illustrate and describe in an advertisement. To address this problem, you could illustrate the luxurious surroundings, the exquisite menu items, the experienced, friendly staff, or the variety of natural products used in the different treatments offered. You are to supply and analyze 4 different ads. 1 in the travel or vacation industry, 1 in the insurance industry, 1 in the banking industry, and 1 in the education industry.

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