Question 1

Define marketing research in your own terms.

Question 2

Compare and contrast qualitative and quantitative research methods. Be sure to provide some examples of each.

Question 3

Discuss two (2) advantages of the online whiteboard collaboration tool - Miro.

Question 4

Discuss how big data can be effectively used from a retailer's perspective. Provide an example of a way a retailer uses big data to connect with their customers/potential consumers.

Question 5

Provide an example proto-persona of a buyer shopping at Target.

Question 6

Respond to the following statement: Isn't market research and user experience (UX) research the same?

Question 7

What is meant by data provenance?

Question 8

Provide two reasons why you feel students are required to complete the CITI training before collecting primary data?

Question 9

Discuss three (3) potential ethical issues behind the collection of consumer data.

Question 10

Compare and contrast primary and secondary data.