Answer the following questions and perform the following tasks after reading the article and watching the video available at the link below.

https://www.cnbc.com/2018/04/24/not-just-a-chocolate-company-hershey-plots-its-future-in-snacking.html

There is no page limit but respond in sufficient detail.Use text of size 12 Times Roman font or similar. Answer the questions in the order given a

1. Perform a comprehensive SWOT analysis of the company. What is the conclusion of this analysis?

2. Critically evaluate the various diversification and internationalization initiatives undertaken by the company in the past.

3. What is the way forward for the company? Provide specific recommendations.

4. Do you think the presence of the Hershey trust as a controlling shareholder, the legacy of the founder and the historical association of the company with the town of Hershey is a blessing or a curse for the company? Why or why not?