Answer the following questions given below:

1. XYZ company wants to enhance its reach throughout the nation and the top management of the organization believes that they should improve their distribution width. As a channel manager of this organization, suggest them different types of middlemen or intermediaries that company may choose to improve its markets and sales revenue.

2. A large consumer electronics manufacturer decided to open a new direct channel by launching an online shopping site for consumers. This created a conflict with the company's primary retail reseller. How can the company resolve this conflict? Explain with reference to the various modes of channel conflict resolution.