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Answer the following questions in one paragrpgh: 1. What are some tools businesses can use to measure social media? How effective are these tools. 2.

Answer the following questions in one paragrpgh:

1. What are some tools businesses can use to measure social media? How effective are these tools.

2. Why is having a social media campaign strategy important?

3. What are some problems with measuring social media (e.g., what does a like on Facebook really mean?)?

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