Answer the question below:

Identify and discuss the benefits of the Product and Market Entry strategies (Ansoff matrix) pursued by the following companies in order to meet their objectives.~ a) Zespri international Limited is the world's largest marketer of kiwifruit, selling kiwifruit into more than 50 countries and managing 30 percent of the global volume. Zespri was formed as a co-operative of kiwifruit growers in New Zealand. The original green kiwi developed in the 1960s has a fuzzy brown skin and oval shape. In 1990s Gold Kiwifruit, was developed. With its sweet, tropical flavour and smooth, golden flesh, Zespri SunGold has flesh of a vibrant yellow color with a smaller core and fewer seeds. Zespri Organic Kiwifruit is also available in both Green and SunGold varieties. Recently, in June 2019 Zespri launched its new variety: Zespri red. The red fruit has a sweet taste, similar to the SunGold variety but with a berry twist.~ b) Every week New World offers their club card customers the best value for different items. For example, this week under special offer extra-large pre-ripened avocado is priced at 2.99& each, fresh fruit yoghurt is for $3.99, and Pure Luxury 3 Ply Long Toilet Rolls are on a special for $6.99 instead of the regular price of $8~ c) When Chris Houston opened his first Coffee Culture in 1996 in Christchurch, he knew that he' d need to offer more than freshly roasted coffee to stay afloat. So he also sold tea; and tee-shirt, delicious desserts and big bagels. Coffee Culture is constantly tweaking new and old recipes and developing delicious new products to add the range. Now they serve seasonal salads and desserts, pies, pastries and other sweet and savoury treats, hot and cold drinks, and they have also got gluten free, dairy free, egg free and vegan options. There are now stores all over South Island and North Island, and they have an online store too.~