Anthony is studying the costs of the most popular TV model in his showroom, the TX5. It costs $190 to purchase from the supplier, yet Anthony's company sells it for $390. His boss, Karin, mentioned they'd be adding another TV model to their selection: the TX7. The TX7 will cost the company $358.00 from the supplier; however, the cost is expected to decrease after the TV has been on the market for a while. Karin thinks the reduced purchase cost will be $309.00 in two months. Regardless of which TV model it sells, the company incurs selling and administrative costs of $70 per TV. (a) Your Answer Correct Answer Your answer is correct. What is the current markup percentage on full cost that Anthony's company is using for the TX5 TVs? Current markup percentage 50 %

Anthony is studying the costs of the most popular TV model in his showroom, the TX5. It costs $190 to purchase from the supplier. yet Anthony's company sells it for $390. His boss, Karin, mentioned they'd be adding another TV model to their selection: the TX7. The TX7 will cost the company $358.00 from the supplier; however, the cost is expected to decrease after the TV has been on the market for a while. Karin thinks the reduced purchase cost will be $309.00 in two months. Regardless of which TV model it sells, the company incurs selling and administrative costs of $70 per TV. (a) Your answer is correct. What is the current markup percentage on full cost that Anthony's company is using for the TX5 TVs? Assume the operating assets attributable to TV sales amount to $500,000 and the company's target ROI is 24%. Will Anthony's company meet that ROI goal considering the scenarios in parts (a), (b), and (c)? Assume a sales volume of 1,000 units under each scenario, (Round answers to 2 decimal places, e.g. 15.25\%.)