1. Antwone is considering buying new bedroom furniture. Naturally, he compares several manufacturers of beds, dressers, and bedside tables, but he also evaluates each company's reputation, warranty, his own experience with the brand, and of course, the price. All of the components that Antwone is evaluating make up

Select one:

a.the core product evaluation.

b.his product mix.

c.his brand awareness.

d.the total product offer.

Question2

Ford Motor Company is a well-known manufacturer of cars, trucks, and SUVs. Ford dealers also provide financing to their customers. These products and services are part of Ford's product

Select one:

a.depth.

b.line.

c.mix.

d.width.

Question3

Orbitz and Booking.com are two online travel companies. Both are known to offer package deals on airline flights and hotel stays to entice customers to purchase both at the same time for a more reasonable price than what they would pay separately for each of these services. This strategy is known as

Select one:

a.skimming.

b.branding.

c.bundling.

d.trade marking.

Question4

The value of a company's brand name and associated symbols is referred to as

Select one:

a.value package.

b.brand differentiation.

c.total product offer.

d.brand equity.

Question5

Differentiating your product so that it will appeal to additional market segments occurs most often at which stage of the product life cycle?

Select one:

a.maturity

b.decline

c.introduction

d.growth

Question6

Save-More Supermarket promotes products like milk, eggs and other daily essentials at very low prices in order to attract consumers into their stores. This type of pricing strategy would be an example of using pricing to

Select one:

a.improve the store's public image.

b.build consumer traffic.

c.reduce its tax liabilities by reducing market share.

d.create a prestigious image.

Question7

The major difference between wholesalers and retailers is that

Select one:

a.wholesale organizations are generally more profitable than retail organizations.

b.retailers sell only in certain parts of the country, while wholesalers are nationwide.

c.retailers sell to final consumers, while wholesalers sell to another member of the channel of distribution, not the final consumers.

d.retailers sell goods to consumers for their personal use, and wholesalers sell primarily sell to government to distribute to consumers.

Question8

You can find Pepsi products in discount stores, grocery stores, convenience stores, and even vending machines. Pepsi practices __________ distribution with its product lines.

Select one:

a.intensive

b.focused

c.exclusive

d.selective

Question9

Promotion is one of the four Ps of marketing. The promotion mix is

Select one:

a.any form of communication that uses electronic media.

b.the promotional tools marketers use to carry out the promotional strategy.

c.a sampling of all products that need to be evaluated to define their message.

d.all the various paid media that carries the promotional message.

10 In the latest installment of an action-series movie, the hero of the film drives a Ferrari Portofino convertible. Marketers would categorize this form of advertising as

Select one:

a.direct marketing.

b.product placement.

c.interactive promotion.

d.blogging.