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1. Why is promotion important in marketing? 2. What role do promotion and advertising play in attracting customers? TEACHING ONLINE LEARNING MODULE: ABM 102 Prindply is of Marketing 1" SEM | 02 - WEEK 5 |2 of 6 Criteria 4 Excelent 3-Very Good 2-Good 1-Fair Content and Ideas Thorough and insightful Complete understanding of Shows some Shows incomplete understanding of content and content. Ideas are understanding of content. understanding of material. well considered ideas considered; more than one ideas are somewhat on ideas are unclear making multiple connections. thoughtful connection is topic; makes come made. connections. few connections. Organization Extremely well organized. Organized. Structure allows Somewhat organized Poorly organized. A dear (x2) reader to move through structure allows reader to sense of direction is not Order and structure of content without confusion. move through some of the evident. Flow is frequently information is compeling and Flows smoothly content without confusion. interrupted. flows smoothly. Flow is sometimes interrupted. Total Score: 20 Points