Appendix 1: Guideline of written report TEE TASKS The purpose of this survey is to obtain opinions from customers based on factors that inuence their demand behaviour. You will then write a report in group that explain the ndings of the survey. The report can be written using the following guidelines, 1. Introduction I Discuss the concept;J theory of consumer demand and consumer behaviour such as consumer demand, consumer choice and utility concepts 2. Findings and Discussion I Explain your ndings based on the survey. I Part A: Respondent Background describes the respondents' backgrounds, including the percentage of respondents by gender, age, and ethnicity. You may use a table or graph in order to demonstrate your data. I Part B: Consumer m (l) Explain and display the survey results using graphs or tables. You may explain the percentage of respondents that strongly agree or strongly disagree with each itemised question. For example, the percentage of respondents that strongly agree to buy branded goods. I Use various sources of information to support your ndings. For example, you can use articles from newspapers or journals to support your argument about why some people prefer branded goods and why some people increase their purchases as their income increases, etc. I Part C: Consumer 53m (2) explain and showthe result of the survey by using graphs or tables. In this part, you can explain on consumer choice between Good A and Good B. For example, percentage of respondents that strongly prefer Good A. I You can explain the reason why some people choose Good A or Good B if their income or price increases. '7 nnunlrmJnu