Exercise I: Critical Thinking Do the following: Review the Excel file Review Automotive Industry Background Information Answer these questions: 1. What is the purpose of this analysis? Analyze HMC's performance to enhance revenue and optimize product lines. 2. What is the key question, problem, or issue? How HMC can improve margins and optimize their product offerings? 3. What data will be needed to answer the key question/problem/issue? Sales and cost data, plan data, and marketing data. 4. What are the relevant key concepts? Contribution margin, sales volume, global performance, brand performance, sales channel performance, profitability by model, and product optimization. 5. What assumptions are we making