Apple focuses on its vertical integration in production and distribution. By owning and controlling manufacturing, distribution, and retail, Apple ensures a seamless flow of products from production to the hands of consumers. This not only allows for more control over quality and delivery times but also enables them to respond quickly to changing market trends and customer demands. This system contributes to Apple's ability to consistently produce high-quality products and meet customer demands while maintaining a competitive edge in the market. Question 29 options: a) CRM b) SCM c) ERM d) BI