Apple Inc.

Brand Creation and Development: Focus on the brand that is being developed and introduced into the market and address the following elements:

1. Describe the attributes of this brand.
2. Discuss how the internal stakeholders (e.g., employees) are engaged in the development of the brand and building the brand identity. [MKT-400-01]
3. Identify the legal and ethical issues the company should be concerned about in this stage. [MKT-400-05]
4. Identify the 4P's of the brand.
5. Describe how the brand uses the marketing mix elements as a guide in this stage. [MKT-400-03]
6. Analyze the impact of the marketing mix on overall brand perception. [MKT-400-03]
7. Describe the function of multiple internal teams in applying the marketing mix in the development stage. [MKT-400-04]
8. Marketing strategies.
9. Describe existing marketing strategies used by the brand to successfully launch a new product. [MKT-400-02]
10. Analyze the marketing strategies for their effectiveness in this stage of the brand. [MKT-400-02]
11. Discuss any legal or ethical issues that have arisen and how they have impacted the brand. [MKT-400-05]
12. Identify and describe two new marketing strategies the brand can employ in this stage. [MKT-400-04]