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Apple is using competitive-parity method for setting its promotional budget. They know that in total companies spend $100,000,000 on advertisements in smart phone category. Apple
Apple is using "competitive-parity method" for setting its promotional budget. They know that in total companies spend $100,000,000 on advertisements in smart phone category. Apple has 35% market share in smart phone market. What should be their advertising budget? Question 3 options: $35,000,000 $50,000,000 $350,000 $50,000
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
