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Apple wants to create the new iCar, a driverless car, by 2020. Assume that fixed costs (research & development, the building of a factory, the
Apple wants to create the new iCar, a driverless car, by 2020. Assume that fixed costs (research & development, the building of a factory, the purchasing of equipment, safety testing, etc) for such a project totals $12B. If the company anticipates sales of 300,000 cars with variable costs per car $50,000, how much does each car need to sell for to break even?
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