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Apple's marketing mix is to manufacture cars or automobiles for their new product. Please try to use a good automobile product, distribution, pricing, and promotion

Apple's marketing mix is to manufacture cars or automobiles for their new product. Please try to use a good automobile product, distribution, pricing, and promotion strategy.

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  1. Product Strategy- Should consider the product's advantages and how they will be leveraged. Product decisions should include:Brand name, scope of product line, key benefits and functions, quality, packaging.
  2. Distribution Strategy- Include distribution channels, such as direct, retail, distributors and intermediates; locations; logistics, including transportation, warehousing and order fulfillment.
  3. Promotion Strategy- How will you promote this product to the various market segments: Advertising, including how much and which media; Public relations; Promotional programs; Consider:What will your message be?Will it be different for the different market segments?
  4. Pricing Strategy- Include the following variables: List price; pricing strategy; discounts; bundling with other products (if applicable), payment terms/financing options.

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