Question
Apply the brand relevance strategy to a personal experience. What brands play a role in your selection of brands? Why do you think these brands
Apply the brand relevance strategy to a personal experience. What brands play a role in your
selection of brands? Why do you think these brands have more of an impact over other brands (the competitor barrier)
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
