CASE STUDY

Scents Candle Company Scents Candle Company is a new venture for you and has the intention of bringing a variety of scented candles to a national market. You have established that you can start up the company on a relatively small budget of $10000, working from home. You have also researched the popularity of scented candles and found that consumer demand is high in people aged between 20-50. In addition to this, you have found that there are only a few other companies that are offering the same products. You have also learnt how to make scented candles from home taking on online classes and have tested your products successfully with friends and family. Currently you have found a supplier for the materials you need, who was recommended to you by a friend and thinks their prices are competitive. You have researched marketing costs and believe that it would be too expensive right now for you to pay and believes your presence on social media will be enough to get her Scents Candle Company name out there. You feel that you have done everything to ensure you achieves success in your first year of business. You have projected a $60000 profit in the first year and you are now preparing to present your proposal to an interested investor. 1. With reference to the Scents Candle Company case study, you must develop a business proposal that you will present to potential investors to secure financial backing to implement your business proposal. During the planning and development process of your proposal, you must develop a detailed proposal that must cover: o identify your target audience o identify an appropriate structure for business proposal o identify the required content; including: key factors of viability budget according to financial viability o identify and assess potential risk o anticipate financial returns o consider your own personal commitment to the project o following organisational and legislative requirements.

1. With reference to the Scents Candle Company case study, develop a business proposal that you will present to potential investors to secure financial backing to implement your business proposal.

During the planning and development process of your proposal, you must develop a detailed proposal that must cover:

• identify your target audience
• identify an appropriate structure for business proposal o identify the required content; including:
  • key factors of viability
  • budget according to financial viability o identify and assess potential risk
• anticipate financial returns o consider your own personal commitment to the project o following organisational and legislative requirement