Question
Apply the eight (8) steps of the Consumer Processing Model (CPM) of consumer behaviour to Domino's AND iPhone 12. Demonstrate how promotional tools can influence
Apply the eight (8) steps of the Consumer Processing Model (CPM) of consumer behaviour to Domino's AND iPhone 12. Demonstrate how promotional tools can influence each of these eight (8) steps for each of these companies.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
