Apply the entrepreneurial grid to ASICS, by accessing the degree and frequency of innovation and entrepreneurship using dimensions of entrepreneurship:

Risk taking -

• (Imitation, Continuous innovation, Dynamically continuous innovation and discontinuous innovation

Proactiveness

• (Seeking new opportunities that may or may not be related to the present line of operations,
• introducing new products and brands ahead of the competition and Strategically eliminating operations that are in the mature or declining stages of the life cycle)

Innovativeness

• New & improved technologies, Globalisation of market (competitor pressure),
• fragmentation of markets (customer pressures/customization),
• Social changes -The impact of social media, Internal forces (cost cutting)

Innovativeness should include the following:

• R&D
• ESG (Environmental, Social and Governance)
• Product offerings (Sports focus)
• Customer experiences and marketing
• Technologies they developed