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apply to retail scenario a company decides to contract with an environmentally friendly supplier Some important shareholders attempted to block this proposal. Their belief, as

apply to retail scenario

a company decides to contract with an environmentally friendly supplier Some important shareholders attempted to block this proposal. Their belief, as the owners of this company, is that the company should aim to maximise the value of their shares, however, the new business plan could significantly increase the costs and therefore reduce the profit. Explain how this proposal could potentially increase the value of its shares in the long term.

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