Apply your knowledge about pricing strategies and select the explanation that best describes selective pricing.

$($a$)$ The setting of a low selling price for a product or service to gain market share.

$($b$)$ The setting of high selling prices for unique products, thereby maximising short$-$term profits.

$($c$)$ The setting of the selling price for a product or service on the perceived value to the customer.

$($d$)$ The setting of different selling prices for the same product or service in different markets.

Select one:

a$.$

The setting of high selling prices for unique products, thereby maximising short$-$term profits.

b$.$

The setting of the selling price for a product or service on the perceived value to the customer.

c$.$

The setting of a low selling price for a product or service to gain market share.

d$.$

The setting of different selling prices for the same product or service in different markets.