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Applying the Boston Consulting Group to the brewing company AB InBev. This is an example of the Boston Consulting Group. A schematic depiction of the

Applying the Boston Consulting Group to the brewing company AB InBev.

This is an example of the Boston Consulting Group.

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A schematic depiction of the portfolio management concept Star businesses Wildcat businesses High Market growth Cash generating Dog businesses businesses Low 10 x High 1.0 x Low 0.1 x Market share Movement of cash Desired movements of business over time

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