1. ApplyPorter'sFive-Forces Modelto enrich the understanding of the environment in which Amazon is now or may be operating.The Five Forces model should stress that this model is used to evaluate the industry, not Amazon's activities. The model should be used to isolate the dominant force(s) in the industry faced by all competitors and that produce the greatest threat to Amazon's profits and/or strategy. You should discusshow Amazon can provide a defense against this threat or threats.
2. Describe Amazon'sstrategic groupand construct a map to show its relative market position. Add in a discussion of a rationale for the grouping.