Approximately 88.5% of the US population has access to the internet as reported by Internet Live Stats. Find a website that consumers might use to gather information about a an upcoming purchase. Compare and contrast how gathering information online compares to traditional channels (i.e., within the store environment).

According to anarticle published on Adweek the average person spends 28% of time online visiting social media sites. 

Describe how this trend affects branding and how you are see advertising material.