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Aqua Sports sells two types of Kayak the River Runner and the Sea Force. The following data has been provided: River Runner Sea Force Order

  1. Aqua Sports sells two types of Kayak the River Runner and the Sea Force.

The following data has been provided:

River Runner

Sea Force

Order & dispatch

Exchange handling

Complimentary Customisations

Cost per unit

$500

$950

$750

$650

$90

Markup

40%

70%

Rebate*

15%

10%

Customer level information

Sales units by customer

Number of orders

Number of exchanges

Number of customisations

River Runner

Sea Force

Water Adventure

2,000

1,700

25

30

650

Sea Level Sport

220

80

10

45

20

Lake Touring

450

290

25

70

5

Bay Boating

120

95

45

75

90

Serious Fishing

760

210

40

230

300

3,550

2,375

145

450

1,065

*If a customer purchases more than 500 units of a product in any year, they receive the rebate stated above on total purchases of that product for the full year.

Required:

a) Calculate profitability by customer showing detail line-by-line

b) Create a customer ranking table

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