Question
Are branded offers in social games ethical? Why or why not? Choose a side and justify/rationalize your arguments. Provide your own experience, if any, of
Are branded offers in social games ethical? Why or why not? Choose a side and justify/rationalize your arguments. Provide your own experience, if any, of playing social game and interacting with brand products in the game.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
