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Questions Is Tribute a good, a service, or both? Explain. Using what you have learned in this chapter, outline Tribute's marketing mix. Discuss its product,
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- Is Tribute a good, a service, or both? Explain.
- Using what you have learned in this chapter, outline Tribute's marketing mix. Discuss its product, core and supplementary services, mass customization, service mix, distribution, promotion, and pricing.
- What kinds of companies are most likely to advertise in each of the Tribute magazines?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
