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Are large companies better off using multi - segment strategies and are small companies better off using niche strategies? Why or why not? 1 5

Are large companies better off using multi

-

segment strategies and are small companies better off using niche strategies? Why or why not?

150 +

words needed for this assignment. Please offer detail.

CITE if you take information from the textbook or any other source to back up your thoughts here.

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