Question
Are there any examples of where a company had a product ( anti ageing or drug or tablet ? ) got trail data and that
Are there any examples of where a company had a product ( anti ageing or drug or tablet ? ) got trail data and that made a large selling product ?
If you can find it from PubMed that will be great. Otherwise please share anything you can find.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
