Question
The objective of internal corporate analysis is to identify the organization's resources, any limitations or constraints, its goals, and how it values shape the way
The objective of internal corporate analysis is to identify the organization's resources, any limitations or constraints, its goals, and how it values shape the way it does business
True
False?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
