A)Read the following article on cashless payments in small businesses and answer the below question.

https://www.marketingweek.com/small-businesses-cashless-economy/

1)Lets say you are a small business owner. You decide to go fully cash-less. Now you have to deal with convincing your customers that cash-less is the best way for them. From a strategic marketing standpoint, how would you go about it? Think in terms of Relative Advantage, Compatibility, Divisibility, and Communicability .