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Wrigley's, Campbell's, Crest, and Gillette are brands that have had long, robust lives. Analyze the reasons for their continued success, and suggest ways their parent
Wrigley's, Campbell's, Crest, and Gillette are brands that have had long, robust lives. Analyze the reasons for their continued success, and suggest ways their parent companies might leverage or capitalize on their equity. How would you revitalize these brands?
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