Arizona Tea, marketed by Vultaggio & Sons, took a basic drink and put it into unusual bottles with elaborate designs. The wide$-$mouthed, long$-$necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on:

supply$-$demand curves.

a heterogeneous marketing strategy.

a cost competitive advantage.

a product differentiation competitive advantage.

reengineering.