Arthur malled an ad to his customers stating, "You can now get a $50\%$ discount on shoes at Arthur's Shoe Store." In business communication, what is most likely the primary purpose of this message?

Multiple Choice

to build a good image of the sender

to build a good image of the sender$\text{'}$s organization

to cement a good relationship between the sender and the recelver

to reduce or eliminate future messages on the same subject

to have the receiver view the information positively