Based on information featured in the case, what challenges do you think Jack and Sarah will have keeping their partnership active?

As part of their business plan, Jack and Sarah completed a product feasibility analysis for iUser Accessories. They first developed a concept statement and distributed it to a total of 25 people, including professors; electronic store owners; iPhone and iPad users; and the parents of young iPhone and iPad users.

The responses were both positive and instructive. The idea to distribute videos dealing with how to better use your iPhone and iPad via streaming video over the Internet or via the mobile app came directly from one of the concept-statement participants. Jack and Sarah’s original idea was to distribute this material in a more conventional manner. The person who came up with the idea wrote on the bottom of the concept statement,

“Not only will this approach save you money (by not having to distribute actual DVDs) but it will drive traffic to your website and your app and provide you with additional e-commerce opportunities.”