Question
Article: https://drive.google.com/file/d/1bxrDr-AdjFwMtklyye7iG9OlLu9XJ-zF/view?usp=sharing A) What were the most critical findings in the article for Experiment 1 and Experiment 2? B) What were the findings' top 3
Article: https://drive.google.com/file/d/1bxrDr-AdjFwMtklyye7iG9OlLu9XJ-zF/view?usp=sharing
A) What were the most critical findings in the article for Experiment 1 and Experiment 2?
B) What were the findings' top 3 to 5 implications for consumers, brands, marketers, or society?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
