article you select must be from $2019$ or newer.$)-$ Select an article from Business

Week, Forbes, or Wall Street Journal that you think describes the external

environment for a specific company. Answer these questions and be

specific. The document you submit must provide a detailed response to each of the below to receive full credit. $-30pts.$

What are two external factors that are discussed and are they seen as opportunities or threats for the industry in the article?

Discuss how one of Porter's Five Forces Model is used in the article.

Find the company's mission or vision statement. $($If your article was about an industry and not a specific company, select a company from the industry.$)$ How will the external environmental aspects you discussed impact the company's ability to pursue its vision o execute its mission.

Write a well$-$formulated strategic objective that would be an appropriate response to the environmental conditions described above. For example, if you read an article about the growth in Pickleball popularity and its impact on the Sports Apparel and Accessories industry you might formulate: "Nike will increase revenue in Pickleball related sporting goods by $30\%$ in $2023."$ Alternatively, Tesla will maintain its current market share in th EV market in $2023"$ in response to all of the new entrants and increased competition in that industry.