Articles to help

https://www.si.com/more-sports/2016/01/05/espn-image-future-2016-john-skipper

https://www.theatlantic.com/business/archive/2015/07/espn-strategy-mobile-after-tv/397928/

https://espnpressroom.com/us/press-releases/2016/01/espn-inc-2015-in-review/

https://teachstrategy.com/wp-content/uploads/2017/10/Pages-from-Dyer2e_case03.pdf

1) What makes the ESPN network so popular among consumers?

2) What hold does ESPN have on consumers?

3) What are the strengths of ESPN?

4)What resources and capabilities facilitate ESPN's strengths?

5) Which resources or capabilities help ESPN sustain a competitive advantage?

6) What are the values of ESPN?

7)How do the values relate to the resources and capabilities of ESPN?