Question
Artificial Intelligence (AI) can be very useful for marketing applications at various stages of the customer lifecycle. Based on the increased conversion opportunity of the
Artificial Intelligence (AI) can be very useful for marketing applications at various stages of the customer lifecycle. Based on the increased conversion opportunity of the landing pages for the low-cost airlines, apply three (3) marketing applications of AI to the Convert stage of the RACE model. Provide a practical example to show your application.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
