Question
Which of the following is TRUE regarding marketing plans? a. A marketing plan should begin with the specification of key performance indicators.b. Once written, a
Which of the following is TRUE regarding marketing plans?
a. A marketing plan should begin with the specification of key performance indicators.b. Once written, a marketing plan should never change.c. A marketing plan should be flexible.d. Marketing tactics represent longer-term actions to achieve a firm's objectives.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
