Artificial intelligence (AI) is beneficial for today's online retailers to deliver an outstanding customer and user experience in e-commerce and make intelligent business decisions by using customer data. It’s crucial for a business to have an e- commerce platform to be able to compete with other retail businesses. With many brick-and-mortar businesses wanting to enter the e-commerce arena, AI is becoming a substantial part of the business world. It’s also boosting engagement and interaction with digital touchpoints. This is very important for a business to have an e-commerce platform to compete with the giant — Merchandise of online vendors. Smart Shopping is a store that sells clothing for the entire family. The store has an e-commerce platform already in place for all online orders. Management is looking to include AI technology to their e- commerce platform.

QUESTION

In your capacity an AI expert, report to management on ways AI is empowering the e-commerce industry (discuss AT LEAST FIVE (5) ways)